Gridsure's CEO Stephen Howes was in Paris yesterday evening, receiving the `Annual Award for Innovation' at the Franco-British Business Awards, which were attended by Peter Westmacott, the British Ambassador to France and Maurice Gourdault-Montagne, the French Ambassador to the UK.

According to Howes, the Gridsure authentication solution is entirely based on innovative thinking and both he and his company are very proud that this has been recognised by such an important organisation.

"Winning this award is a significant milestone for Gridsure as we are continuing to grow our presence in both the UK and France, and see collaboration between these two markets as being very important to the ongoing success of our business", he said

As reported previously by Infosecurity, Gridsure's authentication technology is based on a groundbreaking - yet simple - invention that allows users to authenticate themselves by remembering a pre-defined sequential pattern on a coloured grid.

Each time the user needs to authenticate their identity they are presented with a challenge grid with randomly generated numbers across it, and authenticate themselves by entering the numbers that refer to their personal identification pattern (PIP).

Gridsure claims that its PiP authentication is easy to use because it has been proven that patterns are easier to remember than passwords; it is highly secure as there are numerous pattern possibilities that are almost impossible to shoulder surf, and it is very cost effective for companies as it requires no additional hardware.

The Franco-British Business Awards have been recognising and rewarding success in cross-border trade between France and Great Britain since 2000.

As the resonance of the Awards continues to increase, the Franco-British Chamber of Commerce & Industry in France (FBCCI) and the French Chamber of Commerce in Great Britain (FCCGB) have joined their efforts to co-organise the event this year.