Kaspersky, whose products protect against malicious software, is sponsoring the event in an attempt to raise its profile in the UK and Ireland.

Kaspersky has already been successful in sponsoring other major sporting events, including the Ashes.

Managing director of Kaspersky Lab UK and Ireland, Malcolm Tuck said; “As a company, Kaspersky Lab is 100% dedicated to achieving excellence in the field of IT security and we see the same grit and determination to be the very best, mirrored in the sporting world. As such we are delighted to support these prestigious events and wish all of the teams the very best of luck for the competition this year.”