46% of UK users do not back up their laptop or mobile

The study, which took in responses from 115 adults in late May, found that 36% said they lost personal information and data, although, perhaps worryingly 4% said they were unaware if they'd lost any data.

Thankfully, says Absolute, the data security message seems to be getting through - 97% of respondents had tried to protect themselves by setting passwords, although in 82% of cases the missing devices were never returned meaning the data may have been protected, but it was still lost.

Commenting on the survey results, Dave Everitt, the firm's general manager for EMEA, said that now, more than ever, digital devices such as mobile phones and laptops are our lifelines.

"We use them daily for engaging with friends and colleagues, paying bills, checking our bank balances, online dating - the list is endless", he said.

"It's crazy that the UK public are not taking the time to protect their precious data and almost impossible to think of the true cost of the information that's lost on these devices", he added.

Everitt went on to say that the public should check out Absolute's digital net worth calculator, which he claims will give users an idea of the cost of burying their heads in the sand on protecting data.

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