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European consumers are skeptical of firms' data protection efforts

Three-quarters of consumers would likely leave a business or service provider if it leaked personal data, with the highest concern (48%) around the breach of credit card or banking information.

Yet, consumers are still putting price (64%) above personal data security procedures (30%) when choosing a business or service provider, according to the survey of 4,000 consumers in the UK, France, and Germany conducted by ICM.

The research also found that while consumers are concerned about breaches, the majority of respondents only read through key parts of security clauses (36%), and a mere 19% read through all the security information provided, while 13% people do not read any security information at all.

“The research shows the growing consumer awareness of data protection. However, if the planned EC reforms go ahead and mandatory breach disclosure is enforced, we may see a greater increase in the number of data breaches reported; there is a risk that consumers could start to become indifferent to what constitutes a serious breach”, commented Quentyn Taylor, director of information security at Canon Europe.

Canon Europe also cited Quocirca research that found over 70% of European organizations have suffered a print security breach, yet only 42% had placed significant focus on print security. This area should be addressed if organizations are going to minimise their risk to exposure, the company said.

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