A new survey of 1000 UK consumers has found that 40% of UK shoppers are planning to make the most of big-name discounts available on Black Friday and Cyber Monday, with half of those stating they are happy to buy from retailers that have suffered a breach in the past.
The findings, from DomainTools, show that UK shoppers are just as keen as their US counterparts to spend online this winter period, and are even willing to overlook security concerns at previously breached retailers.
However, on a more positive note, DomainTools did discover that 63% of respondents are more likely to cross reference email domains with legitimate retailers’ URLs, which can go a long way to preventing successful phishing attacks.
“The results of the survey provide us with both positive and negative outcomes,” said Corin Imai, senior security advisor at DomainTools.
“While it’s undoubtedly encouraging that respondents are more likely to check email addresses for tell-tale signs of phishing, it is concerning that so many remained happy to use companies which had been breached in the past. If customer details are accessed by cyber-criminals, it can leave them vulnerable to a variety of further crimes, up to and including identity theft. Consumers should be sending the message to companies that data protection matters.”