Trust Report: Measuring the Value of Security Amidst Uncertainty

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In the modern data-driven world, trust is crucial. In fact 70% of consumers say trust is more important now than ever, according to the Edelman Trust Barometer Special Report: Brand Trust in 2020. A huge amount of work goes into building a brand and maintaining loyalty, but when data breaches happen, trust evaporates quickly.

As many as 81% of consumers have said they would stop doing business with brands online after a breach. Repairing confidence is a costly, monumental task. When executives mishandle breaches, it can even lead to criminal charges.

Beyond breaches, reports of significant and harmful vulnerabilities – even when not exploited – also can lead to reputational damage, lost revenue and diminished confidence.

This white paper is an essential guide for CISOs and CIOs, executives and other security professionals in understanding how different industries and sectors of the economy measure up when it comes to security preparedness to ensure they maintain customer trust and confidence.

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