Cult of Android, the online antidote to the online Cult of Mac, announced on September 13: “Ladies and gentlemen, I wish I was making this up, but unfortunately I’m not... They’ve actually filed a lawsuit against an online Polish grocery site…”
The site’s Vincent Messina was, of course, writing about Apple. Fresh from a colossal legal victory against rival Samsung, it was reported that Apple’s lawyers had now targeted an online Polish grocer called A.pl. ‘A’ is the first letter of the alphabet; .pl is the web suffix for Poland. A marketing argument is thus that A.pl will appear very near the top of any alphabetic listing of online grocers in Poland.
The problem, however, seems to be that A.pl sells apples; and that’s getting perilously close to trading off. But worse than that, A.pl has (had, as it seems to have been removed), a picture of an apple; and A.pl’s apple looks too similar to Apple’s apple for Apple’s lawyers.
Two days earlier, Reuters had summarized the argument. “‘Apple’s brand is widely recognized and the company says that A.pl, by using the name that sounds similar, is using Apple's reputation,’ patent office spokesman Adam Taukert said.”
“A.pl chief executive Radoslaw Celinski said: ‘The accusation is ludicrous’.”
Apple co-founder, Steve Wozniak, who is famous for having a different and more liberal attitude toward patents, said: “I hate it.” He was, however, talking about Apple’s victory over Samsung. His views on Apple vs. A.pl are not yet known.