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How Trust Really Affects Online Shoppers’ Decision to Buy

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This online survey conducted in the UK, US, France and Germany from YouGov, aims to understand the level of anxiety and security consciousness among shoppers and to see if signs of security influence people’s willingness to buy online.

The results are clear: people are worried about security issues when shopping online, but the majority of people know what to look for to protect themselves.

Organisations are often told to use Extended Validation SSL certificates, monitor SSL expiry closely and deploy trust marks across their websites but do shoppers really respond to these steps?

Download this report to find out the survey results.

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