The IdentityFinder technology - which helps consumers protect against identity theft, and enterprises prevent data breaches - is being evolved to protect users from the increasing risk of identity theft through social networking sites.

CEO Todd Feinman explains that whilst the current version of the IdentityFinder technology is able to scan a static profile page for vulnerable information, “we need to create an application that can scan all of your behaviour and communications on Facebook to find the confidential information”.

 

The update, which is planned for Q2 2010, will require users to enter their social networking usernames and passwords into IdentityFinder in order for the technology to include social networking sites on its scans.

 

Their biggest challenge, admits Feinman, is educating people. “How can we convince users that they need to use this technology?”, asks Feinman.

 

Feinman admits facing a similar problem with “educating the world that Symantec and other large companies may be doing it wrong, while our technology is doing it right”.

 

Compliance, admits Feinman, is a big driver for IdentityFinder’s customers. “There is a PCI rule that addresses unencrypted data. Well, our product only finds unencrypted data. This is what we do, it’s all we do. We’re the only company that just does this”.

 

In order to get the technology ‘just right’, IdentityFinder entered the market slower than most technologies. “We built what customers needed from the ground up. We watched what everyone else did wrong first”, he says.

 

For more information, visit IdentityFinder.com.