Related Stories

Top 5 Stories

News CEO responds to data breach coverage

24 March 2011’s chief executive has responded to reports about customer data being compromised via a third-party email marketing service.

Initial reports, including those published by Infosecurity, suggested that customer email addresses, names, and other account data was compromised via a breach that occurred at Silverpop, an email marketing company contracted by

This included reports that customers had received spam to their email that was linked to their account.

Infosecurity, through its sister publication Computer Weekly, originally reported that the security breach may have included customer credit card details. The firm’s CEO, John Perkins, has refuted this claim, reiterating that the compromised information includes only customer names and email addresses.

“We believe this issue may be related to some irregular activity that was identified in December 2010 at our email service provider, Silverpop”, Perkins said in an email statement to Infosecurity, adding that the company’s investigation at the time of the incident showed no evidence that customer email addresses had been downloaded. “We would like to assure all our customers that the only information communicated to our email service provider was email addresses.”

Perkins also promised that has taken the necessary steps to ensure that its third-party email marketer does not fall victim to a similar breach in the future.

The firm’s CEO also apologized for the inconvenience the breach has caused its customers, including any uptick in email spam they may experience.

“We would also like to reassure our customers that all other personal information (i.e., credit cards, addresses, passwords, etc.) are kept in the very secure environment”, Perkins continued. “ has one of the most stringent internal standards of e-commerce security in the industry...[and] is audited and tested several times a year by leading internet security companies to ensure this high level of security is maintained.”

This article is featured in:
Data Loss



Spam Ratings says:

30 March 2011
Increasingly people are putting their trust in companies to keep their personal details secure. Some of these companies, like Facebook and Google, have an incredible amount of personal data which they can piece together and use to their advantage. I believe people are going to become increasingly concern about their online privacy.

This is why Spam Ratings create some free tools to enable people to protect their email. A users email address is never sent to website, a substitute is used, so users are protected from unfortunate occurrences mentioned in this article. Take a look here:

I hope that they help someone.

Alex Robinson
Spam Ratings

Will S-J says:

25 March 2011
“We would like to assure all our customers that the only information communicated to our email service provider was email addresses.”

Anyone else find this statement highly unlikely to be true? As any ESP vendor will tell you, in order to deliver personalised messages to each customer other demographic or segmentation type information will also have probably been transmitted to Silverpop...

Note: The majority of comments posted are created by members of the public. The views expressed are theirs and unless specifically stated are not those Elsevier Ltd. We are not responsible for any content posted by members of the public or content of any third party sites that are accessible through this site. Any links to third party websites from this website do not amount to any endorsement of that site by the Elsevier Ltd and any use of that site by you is at your own risk. For further information, please refer to our Terms & Conditions.

Comment on this article

You must be registered and logged in to leave a comment about this article.

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies. ×