Life of: A Chief Marketing Officer

Watch Now

To watch this webinar you’ll need an Infosecurity Magazine account. Log in or sign up below.

Log In

Sign Up

Get up-to-the-minute news and opinions, plus access to a wide assortment of Information Security resources that will keep you current and informed.

This will be used to identify you if you take part in our online comments.
Your password should be at least six characters long. It is case sensitive. Passwords can only consist of alphanumeric characters or ~!@#$%^&*()_-+=?.

Infosecurity Magazine collects personal information when you register for our magazine and sponsored content. We will use this information to deliver the product or service for which you are registering.

We will also share your information with the declared sponsor of any webinar, whitepaper or virtual event for which you register and this sponsor is clearly indicated on each event page. You can opt out at any time in your user account.

For more information explaining how we use your information please see our privacy policy.

By registering you agree with our terms and conditions and privacy policy.

In any organization, the CMO (or its equivalent) is a corporate executive responsible for marketing the activities of a company, tasked with mastering a plethora of skills to promote, translate and showcase a business’ key assets/people, new products and unique selling points.

Ultimately, they are the ones driving commercial strategy to drive business growth and market share. However, in an information security landscape bursting with vendors claiming to have the next best service for solving a plethora of security needs, CMOs can face a tough task to make their business (and its offerings) stand out from the crowd.

In this session, speakers will consider the career path to becoming a CMO in information security, discuss what the day job entails, advise on what certifications and qualifications you do (or do not) need and what the typical necessary skills are to hold down the job.

This roundtable webinar will bring together some leading marketing professional and experts to discuss these topics and to give a better understanding and insight into the life of a CMO. 
Key takeaways:

  • The common challenges a CMO faces: managing teams, hiring, dealing with the board, product acquisition
  • Who does the CMO report into? How are they hired and by who? 
  • Advice on how to become a CMO and tips for maximizing effectiveness in the role


Maria Battaglia

CMO, Resilient an IBM Company

    Jennifer Leggio

    Chief Marketing Officer, Flashpoint

    Carole Theriault

    Director of Tick Tock Social and co-host of Smashing Security podcast

    Brought to You by

    Should you register for this event your information will be shared with the sponsor indicated above. See our privacy policy for more information.