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Life of: A Chief Marketing Officer

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In any organization, the CMO (or its equivalent) is a corporate executive responsible for marketing the activities of a company, tasked with mastering a plethora of skills to promote, translate and showcase a business’ key assets/people, new products and unique selling points.

Ultimately, they are the ones driving commercial strategy to drive business growth and market share. However, in an information security landscape bursting with vendors claiming to have the next best service for solving a plethora of security needs, CMOs can face a tough task to make their business (and its offerings) stand out from the crowd.

In this session, speakers will consider the career path to becoming a CMO in information security, discuss what the day job entails, advise on what certifications and qualifications you do (or do not) need and what the typical necessary skills are to hold down the job.

This roundtable webinar will bring together some leading marketing professional and experts to discuss these topics and to give a better understanding and insight into the life of a CMO. 
Key takeaways:

  • The common challenges a CMO faces: managing teams, hiring, dealing with the board, product acquisition
  • Who does the CMO report into? How are they hired and by who? 
  • Advice on how to become a CMO and tips for maximizing effectiveness in the role

Speakers

Maria Battaglia

CMO, Resilient an IBM Company

    Michael Hill

    Deputy Editor , Infosecurity Magazine

    Jennifer Leggio

    Chief Marketing Officer, Flashpoint

    Carole Theriault

    Director of Tick Tock Social and co-host of Smashing Security podcast

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