Two key trends are shaping the GCC’s retail market - a rapidly advancing e-commerce sector and a shift towards omni-channel retail. As a result, retailers are losing billions of dollars each year due to shrinkage. It is essential for retailers across the Middle East to understand the importance of transitioning loss prevention from a support role into a true business driver - not only to reduce loss but also to enhance their profits. To discuss regional strategies that can help overcome these challenges, the 2nd Annual Retail Loss Prevention & Profit Protection Conference will take place from 24 - 25 October 2016 in Dubai, UAE. The conference will bring together retailers both regionally and globally to demonstrate robust strategies, best practices and methodologies to reduce shrinkage and increase your company’s overall profit.