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UK Cloud Alliance launches and offers advanced cloud facilities to mid-market firms

Known as the UK Cloud Alliance, the group is seeking to supplant the `one-stop shops' that have sprung up in the last few years, claiming that really act as middlemen and hive off work to third parties.

The implication is that the Alliance will be offering more competitive pricing on certain services, Infosecurity notes.

Led by founding member Star, the UK Cloud Alliance will - initially at least - address 13 areas of the cloud technology arena, ranging from infrastructure and IT support all the way to security and virtualisation.

The gameplan is for Alliance members to work together to provide end-to-end services and not to re-sell each other's products by artificially inflating prices.

Ricky Hudson, CEO of Star said that, beneath all the hype, cloud computing is very much in demand by a significant and growing proportion of medium-sized UK businesses.

"This is about serving up UK technology to UK businesses because they like being served by local organisations that they can get to know, grow with and trust", he said.

"Many of our customers are of a similar size to Star which means we share common cultural values and greatly appreciate the opportunity to work with each other", he added.

According to Hudson, the Alliance is not looking to take on the world or deliver mass transactional sales because what the team members do is develop close working and dependable relationships that add huge value to a small number of medium sized businesses.

It is, he explained, a bit like a Cloud club, and whilst any customer is welcome to join, "we find that usually we tend to work with the most innovative businesses that are very forward thinking, especially in their attitude towards technology."

The arrival of Alliance will see the group join other cloud groups such as the Cloud Security Alliance and IBM's European Cloud Computing Lab.

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