The promotion involves users playing a simple online game called `Malware Invasion' after which internet users can obtain a free copy of the software, plus a three month licence.
The game forms part of a new campaign entitled `Protect your family' that Panda is launching this summer, which seeks to raise the awareness of IT security in several markets.
According to Lucian Constantin of Softpedia, the gameplay is pretty simple and only requires mouse clicks. The goal, he notes, is to catch infected files before they reach a virtual hard disk.
"Players can choose to battle with several types of threats including viruses, worms, trojans, phishing and spam. They are guided by an instructor who keeps babbling, rather annoyingly", he says.
Interestingly, the version of the software that Panda is offering is an extended trial edition that requires no registration or licence key information.
Softpedia notes that users do not even need to provide an email address to register the product.
"Of course, people will need protection for longer than that, but if you're one of the users who like to try out different antivirus products before deciding which vendor gets their money, then this campaign might be the perfect for you", says the newswire.
"Our software reviewers have just looked at Panda Global Protection 2012 last month and awarded it four stars out of five. Panda Global Protection is basically the pro version of the antivirus plus a firewall and a few other features", the newswire adds.